DABUR BUSINESS APPLICATION PROCESS

Complete details of the new application of Dabur distributor, dealership, franchise, and more

Eligibility Ensure you meet the basic eligibility criteria set by Dabur Business Module. This typically includes having a certain level of financial stability, business experience, infrastructure, and the owner KYC.

Business Experience: People often prefer candidates with a background in distribution, retail, or a related business field. Experience in managing a distribution network or handling FMCG products can be advantageous. Also, freshmen can start; T&C apply.

Financial Stability: You need to demonstrate financial stability and capability to invest in the business. Dabur may require proof of financial resources to ensure you can manage inventory, logistics, and other operational costs.

Infrastructure: Sufficient infrastructure is necessary, including transportation, warehousing facilities, and a trustworthy supply chain. Dabur searches for distributors who can guarantee on-time delivery and maintain suitable warehouse conditions.
Shop/Office (space): depends on your business type or location but at least 150 to 200 square feet.
Godown/Warehouse (space): depends on your business type or location but at least 750 to 1500 square feet.

Business Registration: Your business should be legally registered with the necessary licenses and permits. This typically includes a business registration certificate, GST registration, and any other relevant documentation. Local business registration is also valid for a fresh start.

Location: The area that you plan to service should be suitable for Dabur's distribution strategy. Company may favor distributors in areas where there is a market gap or where an increase is expected.

Submit Application Choose one of the business types: Distributorship, Franchise, Dealership, or other business application form provided by Dabur. This form may ask for details about your business, address, and name of applicant.
Choose one of the business category: Personal Care, Skin Care, Hair Care, Health Care, Oral Hygiene.

Documentation Prepare and submit required documents. This usually includes your business registration documents, financial statements, tax details, owner KYC documents, and other relevant paperwork.

Business Registration Documents:

  1. Certificate of Incorporation (for companies) or Partnership Deed (for partnerships).
  2. GST Registration Certificate.
  3. PAN Card of the business entity.

Financial Documents:

  1. Recent financial statements or balance sheets (usually for the last 2-3 years).
  2. Bank statements to show financial stability and liquidity.
  3. Proof of assets or investments.

Identity Proof:

  1. KYC (Know Your Customer) documents for the key persons involved in the business. This can include an Aadhar Card, PAN Card, Passport, or Driver’s License.

Address Proof:

  1. Proof of the business premises, such as a rent agreement or property ownership documents.
  2. Utility bills or other documents showing the business address.

Warehouse and Infrastructure Details:

  1. Details of warehousing facilities, including layout plans and storage capabilities.
  2. Information about transportation and logistics arrangements.

Experience and Background:

  1. Details of previous business experience or a resume highlighting relevant experience in distribution or FMCG sectors.
  2. References or testimonials from past business dealings, if available.

Legal Compliance Documents:

  1. Licenses and permits related to operating a distribution business, such as trade licenses or health and safety certificates, if applicable.

Business Plan:

  1. A brief business plan outlining your strategy for distributing Dabur products, including market analysis, sales projections, and promotional strategies.

Review & Approval Dabur Company will review your application and check eligibility for business with you in your provided location. After verifying all aspects, approve a business with Dabur.

Agreement Sign It is the last and final step of the application process. The agreement will be signed after all terms and conditions are fulfilled by the owner, paid approval charge, a security fee, and deposit stock's or product's investment amount.

Setup Once the agreement is signed, you'll need to set up your distribution, dealership, retailer, or franchise infrastructure according to Dabur's guidelines. This includes warehousing, logistics, and staff training.

Training and Support Dabur may provide training and support to help you get started. This could include product knowledge, marketing strategies, and operational procedures.

Charges, Investment & other Costs

To summarize, with an investment of ₹5 lakh, you might allocate the funds approximately as follows:

  1. New Application Charge: ₹2,450 to ₹14,970 rupee
  2. Security Fee: ₹1 lakh to ₹2 lakh
  3. Inventory Purchase: ₹2 lakh to ₹3 lakh
  4. Infrastructure (Warehouse & Transportation): ₹1 lakh to ₹2 lakh
  5. Operational and Miscellaneous Costs: ₹50,000 to ₹1 lakh

Note: The Security Fee may be less/high according to the investment amount or business type.

Application Charge

When you receive mail from the Dabur company informing you that your application is accepted and the owner completes the identification verification, the owner must pay between ₹2,450 to ₹14,970 rupees as an approval charge.

Security Fees

A security fee is a sum of money paid to Dabur Company as a form of security. It can be used to cover unpaid dues or any other financial guarantee. This fee varies by business area and distributorship size but typically ranges between ₹1 lakh to ₹2 lakh. It's best to get the exact amount directly by talking with the Dabur customer.

Investment in Inventory

You'll need to purchase an initial inventory of Dabur products. The cost will depend on the range and quantity of products you are required to stock. This can typically be the main portion of your investment, potentially between ₹2 lakh to ₹3 lakh.

Infrastructure Costs

Costs of setting up or managing a warehouse. It requires space rental, storage tools, and perhaps improvements. Investment ranges from ₹50,000 to ₹1 lakh or more, based on warehouse size and location.

Costs related to purchasing or leasing vehicles for distribution or arranging transportation services. This could be around ₹50,000 to ₹1 lakh, depending on your logistics needs.

Operational Costs

If you are hiring staff for operations, sales, or logistics, this will be an additional cost. Initial salaries might range from ₹20,000 to ₹50,000 per month per employee, depending on their role.

Costs for office equipment, communication tools, and other supplies. This might be around ₹10,000 to ₹20,000.

Marketing and Promotion

Costs for local marketing, branding, and promotional activities to establish your presence in the market. This can vary widely but budgeting around ₹10,000 to ₹30,000 initially is a good starting point.

Miscellaneous Costs

Any costs associated with obtaining necessary licenses or legal compliance. This can range from ₹10,000 to ₹20,000 or more, depending on local regulations.

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